Sales & Variable OPS
Is Your Dealership Ready for Training Curriculum Required Under the New FTC Safeguards Rule?
By Ken Hill, Managing Director, 700Credit With the Federal Trade Commission’s (FTC) recently issued Safeguards Rule, which requires stricter information security programs for consumers, U.S. auto dealerships have a heavy task of strengthening their information systems...
Trust, Transparency, and Control – The New Playbook for Building Lasting Customer Relationships
By Eric Tejeda, Marketing Director, PossibleNOW Innovation in marketing and increased privacy requirements has placed customer understanding, personalization, and trust at the forefront of marketing priorities. Additionally, with a string of massive, high-profile data...
A Little Less Talk and a Lot More Action
By Sean Reyes, Chief Marketing Officer, Recall Masters Today’s automotive climate is undergoing quite of bit of turmoil. Between chip shortages leading to decreased new car inventory and used car prices skyrocketing for dealers and consumers, dealers still have to...
How to Win With Texting in Times of Inventory Shortage
By Jess Lee, CEO, Bitesize Once upon a time, using text messaging to communicate with customers was out of the norm, going the extra mile. Today in the year of 2022, everyone is doing it, including your internet sales manager, your doctor, and your barber. Acquiring...
3 Best Practices for CRM Customization
By Michael Biasco, Senior Product Marketer, Elead/CDK Global The past few years have been a challenge for all industries – I’d argue especially retail automotive. Shuttered showrooms, a boom in digital retailing, a lack of new cars on the ground, and a pivot to...
Video Is Essential for Personalization & Branding
By Tim James, COO, Flick Fusion Why does everyone like Super Bowl commercials? Heck, some people watch the Super Bowl just to see them! Companies spend millions of dollars for a 30-second slot both during and leading up to the Super Bowl. And why do consumers like...
We All Share Responsibility to Ensure Vehicles are Safe
By Sean Reyes, Chief Marketing Officer, Recall Masters When it comes to vehicle manufacturing, there is an implied responsibility for the safety of the vehicles produced. That’s the exact reason manufacturers issue service bulletins and notices for the smallest of...
How Leasing Saved the Front End
By Rob Volatile, Regional Vice President of Easycare Sales, APCO Holdings Last December my lease ended and for the first time ever my vehicle was worth more than the residual. In this environment, I could not bring myself to ask one of my many dealer friends to sell...
Sip Some Tea With Kevin Frye of Jeff Wyler: Five Automotive Issues That ARE Your Business
By Kevin Frye, Marketing Director, Jeff Wyler Automotive Family Join fellow dealer Kevin Frye for a deep dive into the latest automotive issues during his session, Don't Mind Me - Just Sipping Some Tea, at Digital Dealer Tampa 2022! If I am to believe my two children,...
Join us for Digital Dealer Las Vegas 2021