Sales & Variable OPS
Keep the Personal in Virtual: Maintain the Human Touch in an Online Car Buying Experience
By Chris Martin, SVP, Customer Development, Client Command Automotive retail is rooted in perseverance. As dealership owners and operators, you faced and overcame many unforeseen challenges in the past year. You successfully pivoted your in-dealership operations in...
6 Data Mining Lists You Need to Optimize for Success
By Winston Harrell, Strategic Growth Manager, DealerSocket There is no right way to data-mine; the only wrong thing you can do is let all those sales prospects sit untouched in your CRM. Because on any given day, someone in your customer database is thinking about...
How a CRM Can Help Dealers Meet and Exceed Pre-Pandemic Growth
By Billy Reynolds, Elead Regional Vice President for the Southeast U.S. A new report from eLEND Solutions shows 80% of dealers surveyed fast-tracked adoption of digital retailing tools due to the pandemic. It’s no secret that many dealers were caught unprepared for...
How to Become a Top Sales Producer Today
For decades, the unofficial motto seemed to be “We’re for anything but change.” Then the pandemic threw our “normal” sales process into a tailspin. Showroom traffic has returned for some, but for others (largely depending on the state you’re located in) not so much. How can a salesperson adapt and thrive?
Reaching Consumers with an Omnichannel Approach
Phone and email are the titans of customer communications and most likely form the backbone of your business development. But you cannot rely solely on these forms of communication as customers today expect to be able to converse with you across various channels.
The Story Vroom’s Ad Isn’t Telling for Retailers
Online used car retailer Vroom bought its first Super Bowl ad to introduce the company to the hundreds of millions of fans that watched the game this year. Its purpose was to discuss the painful process of the lengthy time it takes to buy a car at a dealership.
Monitoring & Measuring – Must-Haves for BDC Profitability
By Scott Davis, President & Co-Founder, Volie If you have an internal BDC but aren’t measuring performance properly, you’re likely missing out on opportunities to improve profitability. Following are a few questions and some action points to help you generate...
4 Reinsurance Questions to Consider in 2021
By Dave DeCredico, Senior VP of Business Performance, APCO Holdings/EasyCare, GWC Warranty As we roll into the second quarter of 2021, it might be a good time to evaluate your dealership’s reinsurance program. Last year many dealers were blindsided by the pandemic,...
The Digital Ride – What Could That Mean for the Future of Recalls?
By Sean Reyes, Chief Marketing Officer, Recall Masters Today's vehicles have more technology than ever before. With OEMs on a mission to make more EVs, Apple entering the retail automotive space, Tesla continuing its brand popularity, and vehicles more operated by...
Join us for Digital Dealer Las Vegas 2021