Sales & Variable OPS
Why Aren’t More Dealers Using This Everyday Technology to Fight Identity Fraud?
By Ken Hill, Managing Director, 700Credit Synthetic identity fraud is a complex issue that continues to increase each year posing great problems for everyone from auto dealers to lenders alike. In fact, synthetic identities can be severely detrimental to a lender’s...
Achieving Personal and Organizational Discipline Moving From Average to Extra-Ordinary
By Dan Schneider, Partner/Director, The Rawls Group Dictionaries give several definitions of discipline. The definition of discipline that we are talking about today is “an exercise that develops or improves a skill or habit.” It is the missing ingredient in building...
Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx
We recently had the pleasure of interviewing Tracy Myers, owner of The Frank Myers Group. The Frank Myers Group includes Frank Myers Auto Maxx, Frank Myers Auto Repair, Frank Myers Select Used Cars, Credit Quick of Winston-Salem, and Worldwide Vehicle Protection Plan....
Seeing Is Believing: Video MPI Increases Service Sales!
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc. Do you remember the game “telephone” we used to play when we were teenagers? The leader whispers a sentence into the ear of the person next to them. Then that person...
Evolving to Become More Transparent
By Jeremy Beck, VP Sales Operations, APCO Holdings LLC/EasyCare In the last two years, auto dealerships have become more transparent than ever before. By transparent, I am referring to the practice of giving car shoppers information they want without requiring them to...
Drive Traffic to Your Dealership by Optimizing Your Most Valuable Marketing Channel
Your dealership is most likely losing out on its most valuable traffic channel: Organic! Search engines – and specifically Google, continue to be where the vast majority of the country (and world!) start when they want to find something online
The Most Profitable Hour You’ll Spend All Year
By Shean Kirin, Founder and CEO, Dealer Alchemist So often, when we audit a dealership's marketing spend, our team finds an enormous amount of waste. Between the services for managing their website, managing conversion, supervising social spending, and ensuring things...
Ultimate Ad Placement Strategy for Today’s Auto Buyer Journey
By Molly Dennehy, Brand Manager, Dealers United In today’s digitally dominated world, it is more important than ever to meet potential auto shoppers where they are online. And it is no shocking secret that today’s savvy consumers (as well as their moms, coworkers, and...
DealerPeak CRM Includes New Features that Enhance Visibility, Desking Functionality and Mobile Communications
Announcement from DealerPeak DealerPeak, the only CRM dedicated to making the industry regain their love of selling cars, announced the immediate availability of a new release of its DealerPeak CRM platform. This feature-rich release is designed to directly improve...
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