Sales & Variable OPS
Closing the Gap Between Desire & Purchase
By Lois Burak, Automotive Digital Manager, LocalIQ Automotive The average person in 2021 watches more than 100 minutes of online video every day, and much of the content is marketing videos. It’s a crowded space, particularly with the rise of OTT advertising. And now...
6 Tasks to Repurpose Employee Time When Business is Slow
By Travis Peterson, Product Owner, One View “Inspect what you expect” is a well-known business phrase that is particularly applicable to our industry today. That’s because many dealership employees have a LOT of time on their hands right now. Why not re-direct that...
5 Customer Email Templates for Today’s Market
By Dan Dillingham, Regional Sales Director, Elead/CDK Global With virtually no new cars on the ground and used cars hard to come by, a lot of salespeople are sitting idle right now. Put them to work sending targeted emails to customers and prospects. Consistent...
What’s Really in a Deal Jacket (and Why Does It Make E-Contracting So Hard)?
By Travis Peterson, Product Owner, One View I believe the paperless car deal is the holy grail of automotive retailing. In my recent blog, I talked about how e-contracting is the sticking point in reaching this ideal. The reason is two-fold: First, car deals are...
Chetu Expands Global Offices on Three Continents Amid Sustained, Rapid Growth
Announcement from Chetu International Software Development Services Provider Opens Additional Offices in US & UK Plus Enhances its India Campus Chetu, a leading provider of world-class software development and support solutions, today announced the...
PureCars Technologies Completes Strategic Acquisition of Automotive Fintech SAAS Provider truPayments
Announcement from PureCars The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently while providing a more seamless, personalized shopping...
AutoAPR® Offers Niche Product to Help Dealerships Bridge the Gap between Traditional Lead Forms and Digital Retailing
Announcement from AutoAPR Innovative auto finance engagement program designed to be a fit for those dealerships not ready to go “all in” on digital retail, but ready to accelerate online sales with better-qualified leads. Today, automotive industry investors announced...
Is Smart Infrastructure the Key to Vision Zero?
By Dr. Georges Aoude, CEO & Co-Founder, Derq Vision Zero is one of the newer strategies looking to eliminate deaths and severe injuries due to road traffic and unsafe infrastructure. First successfully implemented in parts of Europe, the strategy has recently...
Start Converting Leads That Other Dealers Throw Away
By JoAnn Bedenbaugh, Sales Director, Volie You’re not closing as many leads as you want, but you can’t figure out how to improve the situation. Your sales team is jumping on hot leads and setting follow-up reminders in the CRM, but your closing ratio is still below...
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