Sales & Variable OPS
Light-Vehicle Sales Rate Above 17 Million Units for Second Straight Month
New light-vehicle sales surpassed a 17 million-unit seasonally adjusted annual rate (SAAR) for the second consecutive month according to NADA and Ward’s Intelligence. This reflects a 7.7 percent increase year over year as the threat of tariffs continues to control...
5 Must-Have Video Strategies for Dealerships
In recent years, video has emerged as a highly effective and increasingly preferred tool in digital marketing. Google reports that nearly 60 percent of auto shoppers say online videos have influenced their purchasing decisions. Furthermore, videos generate 12 times as...
Kerri Wise Joins Lotlinx as Chief Marketing Officer
Lotlinx has announced the appointment of Kerri Wise as its new Chief Marketing Officer. Wise will lead marketing strategy, brand development, and dealer engagement efforts as the company expands its artificial intelligence and machine learning offerings. Under Wise,...
How to Contribute a Guest Article to Digital Dealer
At digitaldealer.com, we are frequently asked if we accept articles from outside contributors. The short answer is "Yes, we do." The longer response is that we have certain criteria for what is submitted. When it comes to news stories, we prefer to write our articles...
Honda Wins Five Kelley Blue Book Consumer Choice Awards
Honda appears to be the average consumer’s favorite car brand, at least according to the Kelley Blue Book 2025 Consumer Choice Awards. Honda nearly swept the mainstream brand categories, securing the titles of Best Overall Brand, Most Trusted Brand, Best Value Brand,...
SDADA Endorses Armatus Dealer Uplift as Endorsed Partner for Retail Warranty Reimbursement
Armatus Dealer Uplift, the industry leader in Retail Warranty Reimbursement submissions, today announced that the South Dakota Automobile Dealers Association (SDADA) has endorsed Armatus as their exclusive partner for Retail Warranty Reimbursement services for their...
Your Best Hedge Against Tariffs? Using Data and Automation
My experience in the auto industry has taught me that uncertainty is part of the business. Dealers continuously respond to external factors beyond their control, whether it's tariffs, supply chain disruptions, or economic fluctuations. Sure, it's never easy. But it's...
Digital Dealer Conference & Expo 2025 Overview Webinar May 6
What’s new for our annual Digital Dealer Conference & Expo 2025? In short, everything. We’ve heard your feedback and are making expansive changes from the duration of the show to the expo floor. This your chance to hear an in-depth review of what to expect in...
AI Can Transform the Customer Experience for Car Buyers, But Not on its Own
With the advent of digital dealer brands like Carvana and CarMax, as well as expanded options for online purchases through traditional dealers, more consumers are opting to research, buy, and finance vehicles online. In fact, according to Consumer Affairs, only 3...
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