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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Why Google Ads Are a Great Investment for a Car Dealership

Why Google Ads Are a Great Investment for a Car Dealership

 By Ben Stewart, PPC Analyst, SmartSites Choosing advertising is difficult. In a car dealership, one of the most challenging parts of the numerous decisions for a general manager, owner, or internet director (I was one and we go by many titles!) is knowing where to...

How to Leverage Your OEM Action List

How to Leverage Your OEM Action List

By JoAnn Bedenbaugh, Sales Director, Volie Connected cars are generating new lists of prospects: customers whose cars are telling them they need a service. You’ve likely received what we’re calling an “OEM Action List” of these customers from your manufacturer. Prompt...

Don’t Be a Frog in Boiling Water

Don’t Be a Frog in Boiling Water

By Travis Peterson, Product Owner, One View As the fable goes, a frog put in a cool pot of water that is slowly heated will happily hang out until it's eventually cooked. The gradually changing temperature fools it into thinking conditions are not changing. When it...

5 Text Templates That Work with Video for Today’s Market

5 Text Templates That Work with Video for Today’s Market

By Phil Spagnoli, Regional Sales Director, Elead/CDK Global Videos and texts go together like peanut butter and jelly. A perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to...

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