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Conference & Expo: October 14 -15, 2025
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Sales & Variable OPS

5 Marketing Mistakes the Parts Department Makes

5 Marketing Mistakes the Parts Department Makes

By Mike Rich, Director of Marketing, RevolutionParts Marketing parts and accessories is crucial to the success of every parts department. Without a solid marketing strategy, parts departments can get left in the dust when the rest of the dealership performs well. When...

Hang Up Those Desk Phones to Maximize BDC ROI

Hang Up Those Desk Phones to Maximize BDC ROI

By JoAnn Bedenbaugh, Sales Director, Volie You walk through your BDC and things are humming. There’s activity at every desk and every agent seems to be engaged. You’re pleased. Then you return to your office and realize you have no way to measure what your BDC agents...

How to Still Win When the Chips Are Down

How to Still Win When the Chips Are Down

By Rick McLey, Partner, DealerPeak The pain was slow in coming. But once the COVID-19 virus began spreading, dealerships that didn’t immediately turn to digital retail or were not already digital, took a big hit. Worried consumers stayed away from showrooms and OEM...

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