Sales & Variable OPS
Cox Automotive Unlocks More ActivEngage Messaging Innovations
Announcement from Cox Automotive Cox Automotive announced that they have unlocked more ActivEngage messaging innovations across several Cox Automotive retailing brands and solutions including (Autotrader, Accelerate My Deal, Dealer.com and Kelley Blue Book). Cox...
Automotive Needs a New Playbook Amidst Brand Loyalty Decline
By Ilana Shabtay Following a few tumultuous years, the automotive industry is as strong as ever, accounting for 23 percent of all retail sales in 2023. Independent of its success, the industry is in the midst of a transformation driven by manufacturing and market...
How to Keep Your Used Vehicle Profit Margins High
By Josh DeYoung, Vice President of Sales, Velocity Automotive Strap in because the rest of 2023 could be a bumpy ride for auto dealers. Several factors are converging to create a perfect storm of conditions that threaten used vehicle profit margins, including rising...
The Rise of Character-Building Electric Vehicles
By Steve Lambert, Head of Electrification, McLaren Applied The electric vehicle (EV) has been a great brand leveler. Previous challenger brands like Hyundai and Kia are now rightly seen as leaders in electric mobility, going head-to-head with the best that Audi,...
AI Technology Advances Conversational Intelligence for Dealers
By Scott Bleasdell, Vice President of Product, CallRevu Every phone call in and out of the dealership conveys important information. This information might include: Why is a potential customer calling? What’s holding a customer back from setting an appointment or...
AI – Are You Playing Offense or Defense?
Recently I was watching the NCAA Tournament selection when the announcers began talking about how different team members helped get their teams to the tournament.
The 4 Things Used Car Shoppers REALLY Want from a Salesperson
By Michael Renaud, CEO, Alan Ram’s Proactive Training Solutions In this blog, I would like to talk about everything used cars. Lots of the dealerships I talk to are seeing an uptick in sales calls and leads in general. But all we're hearing lately is that shoppers are...
How to Get More Leads with Video
One of the major reasons to implement a video marketing strategy is to make more sales. But to make more sales, you need more leads, right? Video is one of the most engaging and effective methods for generating more website traffic, leads, appointments, and sales.
Space Auto Develops Social Media Playbook for BMW Dealers
The BMW Dealership Social Media Playbook offers expert tips on how dealerships can grow their digital presence, including proven steps for using TikTok and Instagram to drive vehicle sales. It includes everything from recommendations on lighting, production, and copywriting to commenting and tracking social media success.
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