Sales & Variable OPS
How the Pandemic Altered the F&I Product Makeup for Thousands of Auto Retailers
By Travis Wools, Vice President of Marketing, Protective Asset Protection The industry has seen more than its fair share of changes since the beginning of 2020. With much of the country on lockdown early in the pandemic, dealers were forced to expedite their digital...
How Dealership Sales Staff Can Desk for Modern Retail
By Michael Biasco, Senior Product Marketer, Elead/CDK Global Your sales staff may be out of practice desking. After all, there’s no need to structure the best deal when you have no or very low inventory. You can simply wait for someone to come along who is willing to...
Binary’s Culture of Value Podcast Debuts Season 2 with Full Roster of Automotive Veterans as Guests
Announcement from Binary Automotive Solutions Binary Automotive Solutions, a leading provider of customized, dealer-branded Lifetime Powertrain Warranty and marketing programs designed to drive sales, profits, growth, and retention, announced the debut of their second...
Invoca Launches New Solution to Recover Revenue from Missed Sales and Appointment-Setting Calls
Announcement from Invoca Lost Sales Recovery helps businesses, especially multi-location and franchise businesses, identify and act on missed opportunities from unanswered calls. On average, 26% of sales calls go unanswered across all industries, with missed call...
The Importance of CRM Health Checks
By Timothy Lee, Regional Manager, Customer Success, Solera/DealerSocket Have you checked out the health of your CRM lately? If you’re wondering how a CRM can be healthy or not, I’m referring specifically to the data in your CRM. In a healthy CRM, the data is clean,...
Hasta La Vista, Used Cars!
By Sean Reyes, Chief Marketing Officer, Recall Masters A recent news story published by Reuters shares how Mexico is moving to allow unregistered used cars brought into Mexico illegally to be registered for a whopping $124. According to the article, Baja, California...
The Future of Video Marketing
By Tim James, COO, FlickFusion The majority of consumers prefer video content which is why social media and streaming services thrive (and prefer) this form of media. I remember when it was revolutionary for an inventory syndication company to take still photos and...
Advertising Prices Are Dropping in Social – Are You Taking Advantage to Grab Market Share?
By Jeff Allen, Vice President, Client Experience, PureCars Limited vehicle supply and increased consumer demand does not mean dealers should pull back from advertising. Dealers should remain focused on a few key strategies, such as shifting advertising spending to...
How Dealerships Can Drive the Conversation Around America’s Electric Vehicle Future
By Eric Anderson, co-Founder and Senior Strategist, SE2 Elon Musk might be the face of the electric vehicle business for now, but the days of Tesla’s EV dominance are numbered. Even with Musk’s cult-like following of affluent early adopters, the reality is that most...
Join us for Digital Dealer Las Vegas 2021