Sales & Variable OPS
A Goal Without a Plan is Just a Wish
By Michael Renaud, General Manager, Alan Ram’s Proactive Training Solutions It’s a brand-new year and with that comes a chance to start over. New dreams mean bigger goals and for some of you, this is your shot to hit the reset button. No looking back, just charging...
Cognitiondigital.io Launches Customer-Centric Advertising Platform for Retail Automotive Industry
Announcement from Cognitiondigital.io The new platform integrates with Amazon's suite of Ad Tech solutions providing higher clickthrough rates, lower cost per action, and more efficient media buy Cognitiondigital.io announced the launch of a new advertising platform...
How to Market and Merchandise Your CPO Program
By Jeremy Beck, Vice President Sales Operations, APCO Holdings/EasyCare Certified pre-owned (CPO) programs deliver a win-win for both consumers and dealerships. Consumers appreciate the peace of mind that comes with owning a quality vehicle and the protection that a...
The Dilemma of What Autonomous Vehicle Safety Really Means
By Sean Reyes, Chief Marketing Officer, Recall Masters An interesting “Catch-22” currently exists in the automotive technology space, as covered in a recent article in the New York Times. It’s been known for a while that a controversy exists regarding Tesla’s...
8 Practical Sales Strategies to Drive Customer Engagement
By Lawson Owen, Founder & CEO, Proactive Dealer Solutions Auto retail is moving away from “lead capture” and toward customer interaction because car shoppers are more educated and want more control over the buying process. As a result, the goal of the salesperson...
Solutions to Reducing “Time On Task” During Reconditioning Process
Mike Boyd, iRecon Senior Business Development Director and Founder, Cox Automotive Inc. Prolonged new vehicle inventory shortages coupled with supply chain disruptions are pressuring dealership management to find or better leverage new revenue streams. One such...
Benefits of Empowering a Dealership’s Accounting Staff
Michael Panozzo, Performance Manager at Dealertrack DMS, Cox Automotive Inc. While auto dealerships are constantly looking for new ways to become more profitable, they rarely focus on the potential—and all too often underutilized--contributions of their accounting...
Making The Most of the Inventory Shortage
By Jose Morales, Director of Strategic Partnerships, Applied Concepts We all know that with the current inventory shortage, it is pretty easy not only to sell a car but to make a healthy profit. The question is, at what cost? The sales staff at auto dealerships have a...
To Be Successful, Stop Talking About Yourself!
By Tim James, COO, FlickFusion Video Marketing A very interesting article by Entrepreneur shares an analogy about how marketing is a lot like dating. The article explains that marketing is essentially about building relationships with your consumer audience. Most...
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