Sales & Variable OPS
Seeing Is Believing: Video MPI Increases Service Sales!
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc. Do you remember the game “telephone” we used to play when we were teenagers? The leader whispers a sentence into the ear of the person next to them. Then that person...
Evolving to Become More Transparent
By Jeremy Beck, VP Sales Operations, APCO Holdings LLC/EasyCare In the last two years, auto dealerships have become more transparent than ever before. By transparent, I am referring to the practice of giving car shoppers information they want without requiring them to...
Drive Traffic to Your Dealership by Optimizing Your Most Valuable Marketing Channel
Your dealership is most likely losing out on its most valuable traffic channel: Organic! Search engines – and specifically Google, continue to be where the vast majority of the country (and world!) start when they want to find something online
The Most Profitable Hour You’ll Spend All Year
By Shean Kirin, Founder and CEO, Dealer Alchemist So often, when we audit a dealership's marketing spend, our team finds an enormous amount of waste. Between the services for managing their website, managing conversion, supervising social spending, and ensuring things...
Ultimate Ad Placement Strategy for Today’s Auto Buyer Journey
By Molly Dennehy, Brand Manager, Dealers United In today’s digitally dominated world, it is more important than ever to meet potential auto shoppers where they are online. And it is no shocking secret that today’s savvy consumers (as well as their moms, coworkers, and...
DealerPeak CRM Includes New Features that Enhance Visibility, Desking Functionality and Mobile Communications
Announcement from DealerPeak DealerPeak, the only CRM dedicated to making the industry regain their love of selling cars, announced the immediate availability of a new release of its DealerPeak CRM platform. This feature-rich release is designed to directly improve...
Quantum5 and InteractiveTel Announce Strategic Partnership to Bring Innovative Customer Experience Skills Training to Dealerships
Announcement from Quantum5 Quantum5, a leading training company that brings people and technology together for sustained learning and higher profits, announced the completion of a strategic partnership with InteractiveTel, a leading provider in cloud-based customer...
4 Ways to Boost Owner Retention Program ROI
By Earl Asbill, National Director of Marketing for Vehicle Solutions, Solera Owner retention programs (ORPs) are nothing new, but every so often it is beneficial to review your dealership’s service marketing efforts and returns. Are you getting the most out of your...
How Customer Convenience Benefits Dealers
By Scott Penn, VP Business Development, APCO Holdings Every time I watch television, I see anti-dealership commercials from disruptors with online or end-to-end buying solutions. What are they selling? They don't advertise competitive prices; instead, they focus on...
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