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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Strengthen Your Used Car Strategy for 2023

Strengthen Your Used Car Strategy for 2023

By Scott Penn, VP Business Development, APCO Holdings Used vehicle sales have always been very important to any dealer’s overall profit model. The current and future challenges to new vehicle volume and service opportunity based on less new cars in the pipeline and...

The Five-Star Impact of Custom Video

The Five-Star Impact of Custom Video

How an auto group successfully launched custom videos to its locations in both sales and service By Jake Hales, Digital Operations Manager, Gee Automotive Companies Wow, video has been taught as an important strategy at Digital Dealer for over 10 years. This session...

The Current State of Automotive e-Commerce

The Current State of Automotive e-Commerce

By Dan Dulik, Director of Product Marketing, Elead/CDK Global Car buying has been on the list of experiences that need reinvention for years. Digital retailing solutions coupled with process improvements offer a lot of opportunities to both enhance the quality of the...

The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call

The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call

By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions Did you know the inbound sales call is your dealership’s hottest lead? These consumers are the closest to buying a car, yet it's where dealerships experience most of...

It’s Time for Your Dealership to Advertise on Streaming Audio

It’s Time for Your Dealership to Advertise on Streaming Audio

By Jeff Allen, VP of Digital Media, PureCars Today’s younger car shoppers (Millennials and Gen Z) don’t start their search on the showroom floor with a dealer salesperson. In fact, it’s estimated that 90% of today’s auto-buying consumers begin their journey on...

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