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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Who is Paying with Cryptocurrency?

Who is Paying with Cryptocurrency?

By Fred Brothers, President and Co-Founder, Cion Digital In recent years, many dealerships have turned away customers because they were not set up to accept cryptocurrency as payment for vehicles; nor were they able to facilitate crypto-secured loans for customers. As...

Finding Your People: Why You Should Develop Buyer Personas

Finding Your People: Why You Should Develop Buyer Personas

By Dan Dulik, Director, Product Marketing, CDK Global/Elead We live in a time of highly personal communications. Spraying generic messages is a waste of time and money. With little to no value to the majority of recipients, messages are ignored or deleted. How can you...

Are You Dating Your Internet Leads?

Are You Dating Your Internet Leads?

By Steve Roessler, Chief Evangelist Officer, DriveCentric When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping to form some kind of relationship. Rejection,...

Avoid These 3 Mistakes for a Successful BDC!

Avoid These 3 Mistakes for a Successful BDC!

By Michael Renaud, General Manager, Alan Ram’s Proactive Training Solutions In this blog, I would like to focus on the subject of the inbound call, on BDC teams and the top three mistakes they make regarding the inbound call. From all the BDC dealership teams we have...

Taking Control of Google Analytics 4 Conversion

Taking Control of Google Analytics 4 Conversion

By George Nenni, Founder, Generations Digital What is all the commotion these days about Google Analytics 4? The current version of Google Analytics, which is installed on every dealer website in the U.S. is going away. That’s right, this coming July 1st, 2023, the...

5 Questions to Ask DVA Providers

5 Questions to Ask DVA Providers

By Tiffany Peeler, Vice President of Sales & Operations, Proactive Dealer Solutions Fixed Ops is evolving fast. Dealerships across the country are adopting technology solutions with the ability to deliver instant information and Amazon-like customer convenience....

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