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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Sell Your Salespeople

Sell Your Salespeople

By Jason Ezell, VP of Partner Communications, FlickFusion In a 2021 study by Marchex and Root & Associates, 91% of car shoppers said that trust in the salesperson and/or dealership was an important factor in their dealership selection process. That is higher than...

Make Them Love Your Dealership

Make Them Love Your Dealership

By Jason Ezell, VP of Partner Communications, FlickFusion In order to sell a vehicle, two things need to happen. The consumer needs to become emotionally attached to a vehicle, and they need to become emotionally attached to your dealership. The traditional road to...

The Best F&I Strategy for Declining Front-End Margins

The Best F&I Strategy for Declining Front-End Margins

By Scot Eisenfelder, CEO, APCO Holdings LLC Most auto industry experts began 2022 predicting dealerships would have more inventory by now. But supply replenishment has taken longer than the experts predicted. Now, just as manufacturers hint at more supply, we may be...

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