Sales & Variable OPS
What is the Difference Between Training & Development?
By Jeremiah Shelton, VP of Training and Development, APCO Holdings Every company that works with F&I departments claims to be a training & development company but, what does that mean? In any industry you have good and bad performers but, how do you figure out...
Weld County Garage Sees a 96% Reduction in Non-RIM Obsolete Inventory Using PartsEdge
Announcement from PartsEdge PartsEdge, the industry’s leading parts inventory and management service provider, announced Weld County Garage Buick GMC reported a 96% reduction in non-RIM obsolete inventory using their parts management service in 2022. In addition, they...
Meta’s Framework to Up-Level Your Dealership Marketing Strategy
In the early 90s, static banner ads launched on the Internet were considered groundbreaking. Today, ads can have rich videos that quickly evolve into interactive...
FTC Rule Changes Place Compliance in Spotlight
The passing of the Federal Trade Commission's (FTC) proposed “Motor Vehicle Dealers Trade Regulation Rule” is imminent. Yet, many auto dealerships still need to...
4 Techniques to Fine-Tune Your Dealership Digital Retailing Process
As many as 52% of dealers report their dealerships are “highly virtual or completely virtual.” But how much preparation does the typical dealership put into...
Will Your Dealership Estate Plan of Equal Backfire?
Will your dealership estate plan of equal backfire? It probably feels good to tell your kids you are treating everyone equally. No one can say, “Mom and Dad loved my sibling more than...
Why Car Subscriptions Are Creating a Reputation Problem for Manufacturers
By Joe Fuca, CEO, Reputation When it was reported that BMW was charging a subscription fee for heated seats, the automotive industry took notice. Major notice. And it wasn’t all positive, either, as this sample reaction illustrates: Welcome to a new path for...
A Service Process that Actually Makes Money… Right Now!
Dealerships have a process for everything, yet most of those don’t produce revenue right now. There is a process to meet and greet on the...
5 Ways To Save Money on Dealership PPC Marketing
By Alex Melen, Co-Founder, Smartsites As we close up 2022 and enter 2023 the good news is that PPC Marketing – specifically search marketing (Google Ads, Microsoft Ads), continues to perform very well. In a world of chasing user attention, search marketing continues...
Join us for Digital Dealer Las Vegas 2021