Sales & Variable OPS
ActivEngage Reveals New Addition to Messaging Service, MyDrive Experience
Announcement from ActivEngage Enhanced vehicle video content shared in the live chat tool on-demand empowers customers to test drive vehicles from anywhere. Automotive messaging and consumer engagement leader ActivEngage, Inc. introduced the MyDrive Experience...
Encryption Requirement for Dealerships in 2023
By Elisabeth Stonehill, President, NetLib Security As an auto dealership, you collect a range of personal information about your customers in the normal course of business. This can include confidential consumer data such as credit reports, driver’s license...
Bring Modern Retailing to Your Service Drive
By Tiffany Peeler, VP of Sales & Operations at Proactive Dealer Solutions Since the pandemic, industry buzz has been about modern retailing for sales. A recent study found that 90 percent of car shoppers prefer a dealership where they can start the buying process...
PureCars Launches Exclusive Spotify Advertising Program for Dealers
Announcement from PureCars PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced the official launch of streaming audio advertising services through Spotify. As part of this strategic collaboration, Spotify...
How Dealers & OEM Partners Can Take Advantage of Super Bowl Viewership to Try New Advertising Strategies for EV Vehicles
By Lauren Donalson, Senior Vice President, Client Experience and Client Services, PureCars Sales of electric vehicles (EVs) in the U.S. showed a sharp jump in sales, increasing by two-thirds in 2022, while the remaining portion of the auto market contracted. Carmakers...
Top 5 Trends for the Commercial Vehicle Industry in 2023
What’s Affecting the Commercial Vehicle Industry? By Kathryn Schifferle, Chief Vision Officer, Work Truck Solutions Work Truck Solutions doesn’t have a crystal ball, but we do have significant search and usage data exclusive to the commercial vehicle industry; this...
How Automation Can Help in a Time of Low-Inventory, High-Demand
By Alex Snyder, CEO & Founder, FrikinTech The most demanding market conditions automotive dealers have faced in the last two decades are upon us now. This market is putting dealers' reputations at stake as customers show up excited about the rising values of their...
Understanding Inbound Call Data and How Service Can Capitalize on Missed Opportunities
Missed opportunities in calls make it through to service departments daily. Similarly, there are missed opportunities in the calls that fail to get answered. However, there are steps you can take to...
Transparency in the Car Buying Process
By Sean Toussi, CEO & Co-Founder, Glo3D.com The key to any strong relationship is based on trust and being open with one another, this seems to be overlooked in the automotive industry. Car buyers don't get as much transparency in their buying process as they do...
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