Sales & Variable OPS
The Power of Transparency in Used Vehicle Sales
To be, or not to be, transparent in the car-buying process is still an unresolved question at many dealerships. Some dealers choose to be transparent, while others choose to hold their cards close to the vest. The thought process is that the less the customer knows,...
How Digital Marketing Propels the New Way to Sell Cars
Few industries have had their sales model so changed by the Internet and COVID-19 as the auto industry. Not that long ago, dealerships and auto marketers had a clear first action to turn prospects into car owners: get them into the showroom. The key to making a sale...
Standing Too Close to the Elephant
By Yago Paramo, Dealer eProcess (DEP) West Partner It’s that time of the month when dealers gather their senior management and go line-by-line over the doc sheet. Every manager is concerned about what the outcome may be. Did they make the wrong decision? Does the...
Enhancing and Transforming the Automotive Sales/Service/Parts Lifecycle with ChatGPT
By Natesh Muthalan, Lead Consultant, Infosys In today's digital age, automotive dealerships are constantly seeking innovative ways to engage customers and streamline their sales, service, and parts processes. One such technology that has emerged as a game-changer is...
Four Steps for Successful Digital Retail Adoption
By Lindsay Ciavattone, Director, Dealer Relations, CarGurus Whether you’re building digital retail tools in-house, working with a partner to integrate new capabilities, or doing a little bit of both, the path to successful digital retail adoption can be challenging —...
The Who, What, Where and How of AI-Built Solutions
As the automotive industry continues to evolve, it’s more important than ever to understand uses for AI within the dealership and how these can streamline customer communication, increase efficiency, and gain valuable insights into customer behavior. When deciding...
The Sales Objections You Need to Master in 2023
Climbing interest rates and fluctuating used car prices have brought on new fears and doubts for car shoppers this year. Being proficient...
The Tale of Two Advisors
A few years ago, while training in a dealership (which shall remain nameless), I had a service advisor who did not know me very well say to me “What can a middle-aged white...
147,348 Reasons Why Customer Experience & Dealership Loyalty Matter – The Power of a Point
Great customer experiences certainly enhance brand image and dealership loyalty, but does going that extra mile to deliver top-of-the-line customer service really translate into...
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