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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

7 Strategies for Car Dealers to Run Event Marketing

7 Strategies for Car Dealers to Run Event Marketing

Event Marketing is a strategy used by car dealerships to promote their vehicles, services, and overall brand through organized events. These events can range from new car inventory, exclusive test drives, and service workshops to participation in larger auto shows and...

Nearly 4,000 Car Dealers Ask President Biden to Slow Down EV Push

Nearly 4,000 Car Dealers Ask President Biden to Slow Down EV Push

Car dealers are asking President Joe Biden to “tap the brakes” in his administration's electric vehicle (EV) push. A total of 3,882 franchised car dealers the U.S., calling themselves the EV Voice of the Customer, published the letter on Nov. 28 that urged a slowdown...

Digital Retailing Continues to Grow at Auto Dealerships

Digital Retailing Continues to Grow at Auto Dealerships

A recent report found car dealers offering consumers the ability to do a deal online has grown to 40% in the last year—but an urgent need to cutdown on repetitive steps happening in the showroom. Nearly all car dealers currently using digital retailing tools claim it...

Ciocca Agrees to Purchase 10 More Pennsylvania Dealerships

Ciocca Agrees to Purchase 10 More Pennsylvania Dealerships

The Ciocca Dealership group is growing its holdings in Pennsylvania. The agreement has Ciocca purchasing Apple Automotive, the automotive division of York County, Pa- based Stewart Companies. Terms of the deal was not disclosed, with the final transaction expected to...

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