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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Spotlight on…..Traver Connect

Spotlight on…..Traver Connect

As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer is shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Bob Gower reflects on his four decades journey and...

Profitability Issues Continue to Weigh on Auto Dealers: Cox Survey

Profitability Issues Continue to Weigh on Auto Dealers: Cox Survey

While improving, a national survey found the current market sentiment for auto dealers is still considered weak among this cohort. The Cox Automotive Dealer Sentiment Index (CADSI) for the first three months of 2024 increased two percentage points to 42 compared to...

The Ultimate Guide to Content Marketing for Auto Dealers

The Ultimate Guide to Content Marketing for Auto Dealers

Content marketing is a strategic marketing approach focused on offering content that is so valuable and helpful to consumers and directly contributes to brands' ability to build trust and authority. This, in turn, makes consumers more inclined to choose that brand...

February New Car Prices Down over 2% from Last Year: KBB

February New Car Prices Down over 2% from Last Year: KBB

The price of a new car continued its decline over the past year in February. An analysis by Kelley Blue Book released March 11 found new-vehicle transaction prices (ATP) was down less than one-tenth of 1% from the revised January figures. The average transaction price...

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