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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Using Customer Testimonial Videos as Social Proof

Using Customer Testimonial Videos as Social Proof

Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for opinions and advice. In recent years, social proof has become increasingly influential in shaping purchase decisions. For example, there are many social...

Gen Z & the Automotive Industry: Marketing Insights

Gen Z & the Automotive Industry: Marketing Insights

For successful marketing, it's essential to pinpoint the exact demographic you're targeting and grasp what resonates with them. With this in mind, it's particularly important to consider Generation Z, those born between 1997 and 2012, as they represent a growing...

Orbee Integrates Car Wars Voice Data to Enrich Shopper Profiles

Orbee Integrates Car Wars Voice Data to Enrich Shopper Profiles

IRVINE, CA - Orbee, a leader in customer experience middleware for the automotive industry, has integrated with Car Wars, a phone system and call analytics provider. This integration enriches shopper profiles with advanced voice data and facilitates a deeper...

NFC Clip Digitizes a Vehicle’s Glove Box

NFC Clip Digitizes a Vehicle’s Glove Box

This article first was published on RFIDJoiurnal.com Technology company RealTime Feedback has released an NFC-based system that aims to provide digital access to the kind of information drivers have traditionally stashed in their glove box. The solution, known as NFC...

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