Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before. In order to build trust in your brand and win over savvy shoppers, it’s important to keep up with what’s important to them in the marketplace. While it may not be possible to pinpoint everything that’s transformed shoppers from passive to empowered, it’s clear consumers entering your dealership today have a specific set of needs setting them apart from shoppers of the past.
Informed and Connected Consumers
There are several factors behind today’s empowered consumers, not the least of which is the heightened connectivity available to nearly everyone at the touch of a cell phone button. Additionally, the number of choices available to consumers has been steadily increasing over the years, offering more decision-making power and flexibility in shopping. With the ability for consumers to get what they want when they want it and where they want it, they are empowered in nearly every shopping endeavor.
For your dealership, the choices, information, and connectivity available to shoppers make it essential to make a powerful impression immediately and consistently in order to earn trust and loyalty in a competitive market. Empowered consumers fill every industry, making it important to know their characteristics in order to successfully reach and sell to them. Some notable traits belonging to these shoppers include the following:
- Mobility plays a huge role for empowered consumers. Today’s shoppers are highly connected to their smart phones; in fact, phones serve as their calendars, maps, and even credit cards. They play a huge role in every aspect of their lives and are critical to their daily activities. When your dealership focuses on zeroing in on mobile technology to reach more consumers, you’ll gain ground in this arena. Keep in mind, businesses with mobile apps are able to provide better and quicker service, make shopping easier, and stay connected with customers who are on the move.
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