Announcement from Force Marketing
Force Marketing, a high‐growth marketing technology company whose family of brands provides the most complete front‐to‐back consumer lifecycle marketing solution in the automotive industry, has been selected to participate in the Mazda Digital Certified Program (MDCP) Cars for Sale Program. The program launches on February 9 for Mazda dealers and will support the Cars for Sale feature Google is piloting to surface dealership inventory on Google Business Profile.
Through Cars for Sale, Google users can search, filter and easily learn more about a dealership’s cars for sale, all within the Google Business Profile. The Cars for Sale inventory information is fed to the profile through approved Google pilot partners, including Force Marketing.
“With Force Marketing as one of the Cars for Sale providers, Mazda dealers can take advantage of the power of Force’s best‐in‐class technology that creates shopping experiences that drive consumer action,” said John Fitzpatrick, president and CEO of Force Marketing.
Mazda Dealers can enroll in the MDCP Cars for Sale Program with Force Marketing or any of the Mazda
Certified Providers by visiting: https://www.mazdadigitalcertified.com/CarsForSale.
Fitzpatrick co‐founded Force Marketing in 2006 as a family‐owned digital marketing company with the purpose of disrupting the automotive retail industry by using data, technology and personalization to improve the consumer shopping experience. Today, Force Marketing serves four of the top five automotive groups in the country, including Berkshire Hathaway Automotive, Penske Automotive, Lithia Motors, Inc. and Sonic Automotive.
About Force Marketing
Founded in 2007, Force Marketing is a leading marketing technology provider to the automotive industry, whose Helix Technologies, WeDrive Automotive, DRIVE video technology, and GSM brands deliver combined synergies to optimize marketing‐driven revenue and transform the way dealers sell cars. Headquartered in Atlanta with offices in New York City and Houston, Force Marketing focuses on partnering and fostering relationships with dealers and OEMs nationwide to maximize ROI, agility and efficiency. More information about Force Marketing’s comprehensive suite of tech‐enabled products and proprietary Helix Marketing Automation Platform can be found at www.ForceMKTG.com.
