CF Search Marketing, in partnership with Launch Labs, is proud to announce the launch of ChatAI, a revolutionary feature of its software ShopperID. ChatAI represents the next frontier in conversion technology, aimed at enhancing dealership lead generation and appointment-setting processes.
In today’s competitive automotive retail landscape, it’s evident that not all leads are created equal. According to a recent Shift Digital report*, leads generated from dealer websites close at a rate four times higher than those from other sources. To capitalize on this trend and drive more sales, dealerships require a superior conversion process.
CF Search Marketing’s ShopperID software has long been at the forefront of innovative conversion tools. Among its primary features are Personalized Offers, also known as Pop-Ups, and the Conversion Hub. Pop-Ups provide dealers with a unique opportunity to showcase their best offers, akin to the valuable “End Caps” in grocery stores.
Meanwhile, the Conversion Hub captures mid and high-funnel leads that might otherwise be missed, offering easy-to-convert options such as pre-approval, trade valuation, and pricing information.
Introducing ChatAI
Building upon the success of these tools, CF Search Marketing introduces ChatAI, designed to elevate lead conversion to the next level. What sets ChatAI apart is its ability to engage converted leads in SMS-based chat sessions, seamlessly guiding them toward setting appointments. This automated system suggests appointment times, addresses any queries the shopper may have, and continues to pursue appointment commitments until the shopper disengages.
During the alpha testing phase involving seven dealers over ten weeks, ChatAI demonstrated impressive results. The average appointment set rate was 23%, with even the lowest weekly rate at 9%, showcasing the efficacy of this cutting-edge technology.
“With ChatAI, we’re empowering dealerships to convert leads more effectively and drive greater sales success,” says Connie Gundrum, Chief Marketing Officer at CF Search Marketing. “We invite dealerships to join us in this exciting journey of revolutionizing the automotive retail experience.”
About CF Search Marketing:
CF Search Marketing is a leading provider of digital marketing solutions for the automotive industry. With a focus on innovative technology and unparalleled customer service, CF Search Marketing helps dealerships across the country maximize their online presence and drive sales growth.
