Announcement from AutoPayPlus

Supported by coworkers, Jedd Price has visited cemeteries in seven states and laid 100,000 pennies on gravestones since Memorial Day 2021

A few years ago, Jedd Price learned that a penny left on a soldier’s gravestone means someone visited them; a custom that dates back to the Roman Empire. The member support specialist for AutoPayPlus began honoring that tradition in 2021, placing a penny on the graves of 1,000 soldiers for Memorial Day, and his Pennies for Veterans project was born.

Price was inspired by his two grandfathers, great-grandfather and several other family members who served in the military. “I was home for a couple months in 2020 in the midst of the pandemic. It was around Memorial Day, and I noticed my grandpa’s grave was very dirty, so I cleaned it up to give him back an honorable tombstone showing his record of service,” Price explained. “Then, I remembered the whole thing with the coins and placing them on the grave of a military veteran meant something.”

Back in Orlando, Price set a goal of honoring 100,000 veterans and reached out to his coworkers for financial support in the form of pennies. When AutoPayPlus CEO Robert M. Steenbergh learned about the project, he challenged his staff to get on board. “We need pennies – lots and lots of pennies. Apparently, they’re harder to come by than any of us, except perhaps Jedd, could imagine,” he said. Steenbergh sweetened the pot, offering to personally pay $500 to whoever brought in the most pennies. The staff donated 41,000 pennies.

Since then, Price has visited cemeteries in seven states from Florida to Illinois, averaging 2,700 graves per weekend. He makes it a point to visit the states’ National Cemeteries which allow him to find the most veterans’ tombstones. Coming full circle, Price completed his goal in January by placing his 100,000th penny on the grave of his grandfather, Basil D. Price, a veteran of the U.S. Army during World War II. His next goal is to launch a YouTube channel focused on stories of the veterans he’s honored and conversations with living veterans about their time in the military. And he’ll also continue to lay pennies, but not at nearly the same volume.

“It’s fitting that Jedd is a customer care agent,” Steenbergh added. “I’m so impressed and humbled by his endeavor. Thank you, Jedd, for reminding us in a very busy world what’s actually important.”

About AutoPayPlus by US Equity Advantage
Headquartered in Orlando, Florida, AutoPayPlus is an industry leader in automated biweekly and early loan payoff services for automotive, RV, boat, home and student loans. A seven-time Dealers Choice Diamond Award-winning biweekly loan payment service, AutoPayPlus helps members budget better by matching their loan payments to how they are paid; all while offering them credit protection and avoiding late payment fees. The company also offers dealerships AutoPay+PERKS, an industry-first fintech solution for increasing profits from customer-pay service and boosting customer retention by combining the company’s biweekly loan payment service with the added advantage of a Mastercard debit card at no additional cost to the customer or dealer. For more information, visit

Author: Christine Corkran

Digital Dealer