Exclusive: CarMart reveals plans for free online used car site, from Automotive Management.
The team behind an ambitious bid to “revolutionise” online car sales with a free-to-list website aims to create a profitable business by plugging into the ‘internet economy’ and warns that business models need to adapt for firms to succeed online.
CarMart.co.uk will go live on August 1 and will provide sellers with a lifetime free listing service in an attempt to create a market alternative to industry leader Auto Trader.
Steve Edwards, the former chief executive of Hurst Publishing who ran the Auto Trader business, announced the new venture last month.
The CarMart business model is a well-recognised one from other areas of the internet, with revenue derived from its role as a destination site with large volumes of visitors.
This volume of users will then be targeted with affiliate advertising.
