Costco Auto Announces New Monthly Dealer Recognition Award, from Auto Remarketing.
SAN DIEGO – The Costco Auto Program announced Tuesday its Driving Member Satisfaction event, which will award $2,000 to a winning authorized contact and general manager team each month to thank its participating dealers and to help improve the dealers’ customer service index scores.
The first award recipient is Carol Gonzalez at Honda of Bowie in Bowie, Md., along with her general manager, Jeffrey Berlant. Honda of Bowie has been a part of the Costco Auto Program since 2008 while Berlant has been involved with the program for the last 10 years.
“For the customer who understands the value of the service, the Costco Auto Program makes it a very pleasant experience,” Berlant said. “This is something we strive for here. Next to buying house, an automobile is the second most expensive thing we buy. Over the years, it has become a very stressful process.”