Once the holiday season is underway, there’s a lot you can do to land more sales and bank as much profit as possible, no matter what the economic climate. The key is to be proactive. Don’t sit back and let the holiday season unfold before you. If you want the most sales possible, it’s up to you to take charge and make it happen.

In this issue of Specialty Retail Report we turned to a number of industry experts to get their best advice on how to sell more product, pocket more profit and grow your business into next year. From visual merchandisers with decades of experience designing high-impact displays for carts and kiosks, to retailers who have been through every economic up and down and know how to sell in any environment, to the retail consultants who know how to conceptualize, launch and grow a successful specialty retail business-here’s what these savvy professionals had to say about maximizing your sales this holiday season.

1. Have enough product on hand.

You’ll want to have four to five times as much product as you expect in sales for the season.¬†Keep your backstock handy and your display fully stocked. Create the desire to buy with an abundance of product choices so your customers can each find something to buy that speaks to them.

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