In a time of tight vehicle inventory with high consumer demand, now is the time to double-down on using streaming TV to stay top-of-mind with your customers. With streaming now accounting for a significant (and growing) share of TV viewing, ads once delivered over-the-air now must go over-the-top.
Join Amazon Advertising and PureCars to learn what dealers need to know about making the shift from linear to streaming TV ads, better known as over-the-top or “OTT.” You will gain new insights into consumer trends and learn how to reach new generations of streaming audiences.
Primary Learning Objectives:
- Learn new ad formats for reaching streaming TV viewers
- Discover strategies for reaching new audiences
- Understand the technology and metrics available that can help make your OTT campaigns a success
Webinar sponsored by Amazon Advertising
Automotive Sales Manager, Amazon
Michael Sheehan is Manager of Automotive Ad Sales for Amazon Advertising, leading a team that specializes in dealer advertising strategies, primarily servicing dealer groups and agencies. Michael has nearly 15 years of media and advertising experience, with expertise in advertising technology and emerging formats developed over time spent at a range of companies, including legacy properties like FOX Sports and Yahoo!, as well as new media startups like Vox Media and theScore. Since joining Amazon in 2018, Michael has been wholly focused on the automotive industry, and is passionate about helping OEM and dealer partners move metal. Michael resides in Fairfield, Connecticut with his wife, Kimberly, and in his free time enjoys coaching high school football (Go Vikes!) and watching his beloved Knicks, Yankees, Giants, and Rangers (in that order).
Director, Product Marketing and Sales Enablement, PureCars
Matt Copley brings deep experience from sales floors, internet departments, BDCs, and sales desks across Nissan, Hyundai, Mazda, Volvo, Toyota, CDJR, and GM stores. After exiting the retail automotive business in 2009, Matt worked his way up the media ladder, challenging multibillion-dollar broadcast companies to rethink the way they serve the automotive industry. First working his way to the Director of Automotive at the largest privately held broadcast media company in the US, identifying strategic roadmaps and acquisitions that led to the $125 million acquisition of PureCars in 2015. Currently, Matt oversees Product Marketing and Sales Enablement for a team of 75+ sellers and digital strategists, manages PureCars’ Dealer Advisory Boards, and collaborates with industry partners to advise product development and software offerings for thousands of dealers, agencies, and OEM partners.