Don’t Call, Don’t Email: The Benefits of Text-First Customer Communications

Convenience is no longer a nice-to-have for auto consumers—it’s required. In fact, 86% of consumers say they expect businesses to offer more convenient communications since the COVID-19 outbreak. And according to J.D. Power, auto sales and service customers now prefer texting over all other channels.

Join this webinar as auto industry veterans explore how texting accelerates auto sales and boosts service satisfaction rates. You’ll hear real-life examples, gain key insights from J.D. Power’s recent CSI study, and get a blueprint for leveraging SMS marketing effectively.

Key Takeaways:

1. Why consumer preference for texting is on the rise
2. How top service centers increase satisfaction by 26 points
3. Best practices for using text messaging to fast-track your sales process
4. Success stories from Van Horn Auto, Maus Family Automotive, and more

Sponsored by Podium

 

Author: Jennifer Allen

Digital Dealer