Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automotive. So, what IS moving as we head into July? Jeremy Anspach from PureCars offers the latest breakdown in make/model and new/used sales data entering the first week of July.
The following data is for the week of July 4th, comparing to the previous week:
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Advertising Spending Trends:  |
|
|
Total Spend |
20.8% |
|
New Cars |
25.3% |
|
Used cars |
20.0% |
|
Fixed Ops |
4.8% |
|
OEM/Brand |
17.9% |
|
|
|
Top-selling makes and models compared to the previous week:
|
Make/Model Sales WoW 6/29 – 7/5 |
||
|
Ford F150 |
Used |
-10.3% |
|
Ford F150 |
New |
2.2% |
|
Toyota Rav4 |
New |
28.3% |
|
Chevy Silverado 1500 |
Used |
-8.6% |
|
Honda CR-V |
New |
14.3% |
|
Ford Escape |
Used |
-2.8% |
|
Toyota Camry |
Used |
-2.0% |
|
Chevy Silverado 1500 |
New |
7.5% |
|
Ram 1500 |
Used |
-10.8% |
|
Chevy Equinox |
Used |
-5.6% |
|
Nissan Altima |
Used |
-5.3% |
|
Toyota Corolla |
Used |
1.8% |
|
Nissan Rogue |
Used |
-5.0% |
|
Toyota Camry |
New |
37.9% |
|
Ram 1500 |
New |
17.3% |
About PureCars:
PureCars is a leading automotive dealer advertising and attribution technology provider. Download PureCars’ latest COVID-19 Report for auto dealers. For more information please visit www.purecars.com.
Media Contact:
John Sternal
Merit Mile
954-592-1201