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Toyota Aims to Trigger Dealership Foot Traffic Via Mobile Game

Published: October 23, 2013

toyotagameToyota aims to trigger dealership foot traffic via mobile game, according to Mobile Marketer.

Toyota is trying to spur some in-dealership engagement with consumers through a new mobile Web game to promote its crossover Rav4 SUV.

Toyota has launched the microsite https://www.RAV4cube.com with HTML5 as the hub for the campaign. The campaign targets Hispanics and builds on a bigger digital push that Toyota has been using in its marketing this year.

“This is a way of people connecting with one another through the brand via social media,” said Javier Moreno, assistant manager of corporate communications at Toyota, Torrance, CA.

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