Top brands now testing Pinterest promoted pins, according to Search Engine Watch.
We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds.
In October, Search Engine Watch covered the promoted pins debut, saying the advertisements may not be transparent enough. With heightened interest on native advertising from the FTC, those ads could be walking a fine line.
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