The Dealer Guide to Email Marketing in a Mobile World, from Cobalt.
According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet. In other words, about 66% of emails are read on a mobile device.
What this means for car dealers is quite simple. The email you just sent was probably not viewed on a PC or laptop— it was probably read on a mobile device.
With that in mind, there are some questions you need to ask yourself about your current email content:
