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Tell a Story, Shape a Brand

Published: April 10, 2013

Take a look at the “eBay Thanks You” campaign. Visual storytelling can shape your brand. In both retail and reality, consumers connect with eBay through this beautifully filmed, well-written personal memorandum to a man’s first Harley, and how he came to be reunited with it. Through eBay, of course.

Cleverly entitled “eBay Thanks You,” this sentimental slogan suggests more that Ed Church thanks eBay. Nevertheless, great example of successful video marketing for retailers to learn from:

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