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Taking control of ride control sales

Published: February 25, 2013

Shocks, shock absorbers, suspension componentsEducation on preventive maintenance paves the way for smooth transactions

How often do people buy shocks and struts when they are buying replacement tires? “Never,” says Danny Rosinsky, a partner at Ocean Tire & Service in Hermosa Beach, Calif. “They’re too mad about having to buy the tires.”

Usually it takes a car coming in “bouncing like a low rider” to get people to think about buying ride control products…

Click here to read more at Modern Tire Dealer>>

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