Supercharge Your PPC Workflow, from Search Engine Watch.
There are a never-ending number of tasks needed for successful PPC workflow. Sometimes it feels like there is too much to do and too little time to do it. Establishing a routine for PPC optimization helps calm the chaos. Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.
Daily:
Daily tasks should be done even on your busiest days. If you have meetings most of the day, do these items first.
- Check performance on all accounts, first thing, and put out fires. Don’t let anomalies go by more than a day without investigating them.
- Budget pacing. We’ve all heard stories about a monthly budget being blown in a day. Don’t let this happen to you. And be sure to check for any budget-limited campaigns where you might be able to increase your budget, if possible, for more conversions.
- Social PPC performance check. Update promoted posts, and pause underperforming posts or ads. Also pause posts that are old or outdated. A current social PPC campaign is a successful one.
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