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Super Bowl Spot Previews 2013 Cadillac ATS

Published: February 1, 2012

DETROIT – The on-road performance of the  2013 Cadillac ATS compact luxury sedan will be the focus of a new advertising spot this Sunday during  the U.S. television broadcast of Super Bowl XLVI.

The 30-second spot is available today on Cadillac’s official YouTube channel and Facebook page.

“The ad showcases what will make ATS a serious new challenger against the world’s best compact luxury cars,” said General Motors Global Chief Marketing Officer Joel Ewanick. “It’s an opportunity to reach a big audience with the message that Cadillac is expanding into new territory.”

The all-new ATS is Cadillac’s entry into the world’s most significant luxury car category. The straight pitch is a contrast to many Super Bowl ads, which use humor and other devices unrelated to the product being pitched.

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“The car is the total focus of the ad, with actual testing footage of the ATS,” Ewanick said. “Competing head-to-head in an elite class requires authentic performance.”

The all-new 2013 ATS begins production this summer at the Lansing (Mich.) Grand River plant.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.