Service bays turn to text messaging, from Automotive News.
Reminders, updates bring in customers
Many customers of Mossy Toyota, a San Diego dealership near the beach, are millennials, generally ages 18 to early 30s. In an increasingly digital, on-the-go world, Dale Snow’s challenge was to devise the most effective way to update them on car repairs.
The answer? A text message.
“They appreciate the instant notification. It’s certainly a very powerful trend right now,” said Snow, fixed operations director at the dealership.
Texting service customers — no matter their age — pays off, studies say.
An October Morpace Omnibus survey concluded that 46 percent of respondents who text regularly would be interested or somewhat interested in texting to communicate with a dealership.