Rhys Albrecht, Head of Customer Success at sMedia will be hosting an insightful session at Digital Dealer Conference & Expo 2025! The 25-minute talk is titled “Attention: Getting it, Deserving it, Keeping it.”

Rhys Albrecht
The session will explore the challenges of capturing attention, the importance of earning it, and the opportunities to sustain it. Attendees will gain practical, achievable strategies tailored for sales, fixed ops, marketing, and every department within the dealership. “Why have form fill leads plummeted over the last five years? When the number of platforms available is exploding, how do we decide where to put our ad dollars? How can my store stand out?”
Attendees will see the parallels that the automotive industry has with everything from video games to wedding photography to SaaS, focused on one thing: attention. The presentation will lay out the challenges that we face in getting attention, the importance of deserving that attention, and the opportunities to keep that attention, while giving practical, achievable strategies for sales, fixed ops, marketing and all other departments at your store.
Key Takeaways:
- Discover how to create experiences that deserve attention (not just buy it)
- Understand why attention is the currency of the modern dealership
- Learn practical strategies to sustain attention across the entire customer journey
About Rhys Albrecht
Rhys Albrecht has spent much of his working life growing companies. After successful stints with large corporations like Starbucks and Disney, he broke out on his own and built a thriving photography career. It was through building this award-winning business that Rhys developed his love of marketing, data analysis and next-level customer support. When he’s not wowing clients as the Head of Customer Success at SMedia, you can usually find him in his garden or planning elaborate weekend meals for his wife and kids.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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