Olivia Stapleton
Olivia Stapleton, Marketing Specialist, Sales Enablement at Dealer Teamwork will be hosting an insightful session at Digital Dealer Conference & Expo 2025! The 25-minute talk is titled “Shift Happens: Navigating Gen Z’s New Path to the Dealership”
The traditional road to sale is broken — at least for Gen Z. The next generation of buyers don’t follow a linear path to purchase. They are arriving late in the traditional road to sale but early in their digital journey — with opinions already formed, questions already Googled, and reviews already consumed.
This dynamic, no-fluff session gives you a firsthand look at the modern path to purchase directly from a Gen Z perspective. The session will challenge your current view on where the journey truly starts and explain why these digital ‘disruptors’ don’t follow your process—they follow their own.
The future of automotive is here. And it’s driven by the expectations of the digital-native generation. This session will provide you with a detailed understanding of the NEW customer journey and equip you with tools to intercept buyers earlier in their digital experience. You’ll walk away with practical, clear tactics to realign your marketing, messaging, and sales follow-up to meet the demands of the next generation.
If you’re ready to align your strategy with the future of automotive retail, this is your roadmap to success.
Key Takeaways:
- Apply modern communication tools like social media, AI-powered insights, and peer review monitoring to build authentic, trust-based relationships with next-gen buyers
- Analyze the digital-first decision-making process of Gen Z to identify where your current sales strategy may be falling short
- Develop dealership strategies that prioritize speed, personalization, and transparency to better meet Gen Z’s expectations and increase loyalty
About Olivia Stapleton
Olivia Stapleton is a trailblazer in automotive marketing and sales enablement at Dealer Teamwork, where she specializes in crafting next-generation strategies to drive dealership success. Rising through the ranks from marketing specialist to a leadership role, Olivia has established herself as a trusted voice in the industry.
Known for her ability to anticipate market shifts and align digital strategies with the expectations of modern consumers, Olivia is a sought-after speaker and published presenter. She has shared her insights on digital innovation, generational transformation, and emerging technology at industry-leading conferences including Digital Dealer—where she was also recognized as an Ambassador for her influential voice and commitment to empowering the next generation—and internationally at the Western Canadian Dealer Summit.
As the creator and host of Next Gear Automotive, a Dealer Teamwork-sponsored podcast, Olivia curates forward-thinking conversations with industry disruptors, emerging talent, and executives shaping the future of retail automotive. Her work reflects a deep commitment to empowering the next generation of leaders and buyers, making her a catalyst for transformation in an industry undergoing rapid evolution.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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