No. 1 Infiniti CPO Store: Transparency & Trust Are Key, from Auto Remarketing.
CARY, N.C. – The trust factor and peace-of-mind are major parts of the foundation of the certified pre-owned business, but they’re also big selling points for why CPO may be ideal for many consumers.
Couple that with the growing importance of transparency and consumer reviews — particularly in today’s increasingly digital auto shopping environment — and it’s clear that reputation awareness and management are vital to CPO success.
Look at Infiniti’s top-ranked certified pre-owned store, for example, whose leadership stressed the role positive reputation plays in driving CPO business.
Steve Camp is executive manager at Infiniti of Naperville, which was the brand’s top-selling CPO dealer in 2014. The store sold 650 certified cars last year.