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Nissan Tweets ‘Our Bad’ For Overexposure of Rogue Ad

Published: January 8, 2014

According to Forbes, the first automotive-marketing transgression of 2014 has occurred.

144282430The first automotive-marketing transgression of 2014 has occurred. But remarkably, it had nothing to do with some misstep on social media.

Instead, Nissan has ended up apologizing via Twitter for overwhelming American television viewers during the last couple of weeks with an ad — a single commercial — for the new version of its Nissan Rogue compact SUV. “Commute,” featuring imaginary capabilities of the Rogue to piggyback on commuter trains and fly to parking spots, has been shown incessantly on NFL and college-football games and elsewhere lately.

Yet on Monday afternoon, Nissan subsequently issued a statement that seemed to skin back its earlier apologies via social media.

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