New website takes guesswork out of used car pricing, according to ABC News.
Touted as the “Kayak.com” for people in the market to buy a car, a new site that rates used car dealers on the fairness of their pricing launches today and may make car salesmen quiver in their suits.
Phong Ly, a graduate of Princeton and the Harvard Business School, is launching today iSeeCars.com, which crawls used car listings and rates dealers on the fairness of their pricing.
Ly co-founded the site after a harrowing three months researching used cars to buy a BMW back in 2008.
“I think I’m like most consumers,” Ly explained. “I wanted a car that was a good-running car, well-taken care of, at a good price from a good seller.” But Ly also knew he wanted an extended warranty, particular mileage and a car that had been garaged.