McLEAN, Va. — NADA kicked off a national print ad campaign today detailing the many negative aspects of manufacturer stair-step incentive programs.
The full-page ad, “Stair-Step Incentive Programs are Bad for the Auto Industry,” began running in today’s edition of Automotive News.
The ad points out that “stair-step programs create too many negatives to justify their use.”
Stair-step programs “harm brand credibility; hurt dealers of all sizes; undermine relationships between dealers and their customers; have an adverse affect on CSI scores; and destroy consumer confidence in dealers — and in manufacturers’ brands.”
The NADA Story
The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealers, with 32,500 franchises, both domestic and international. For more information, visit www.nada.org. Follow NADA on Facebook and Twitter.