Mike O’Toole
Mike O’Toole, Used Vehicle Director at Mohawk Honda will be co-hosting an insightful, hands-on session at Digital Dealer Conference & Expo 2025! The 90-minute, interactive talk is with Cox Automotive’s Patrick Janes and is titled “BDC 3.0: How to Help Your Store Acquire More Customer Vehicles.”
As dealers look to acquire more inventory directly from customers, they often tap their BDCs to help. But here’s the problem: The ask often requires a new process, and a lot more information from sales and service about the customer and the trade/purchase offer for their current vehicle, than many BDCs are equipped to deliver. This session will help you bridge the gap, delivering best practices and process points to help your BDC drive more vehicle acquisitions and sales.
Key Takeaways:
- Connect your customer outreach to the last conversation or touchpoint about the customer’s vehicle
- Prioritize interested customers to boost your BDC team efficiency
- Answer customer questions about current purchase/trade-in offers
About Mike O’Toole
Mike is the Used Vehicle Director at Mohawk Honda, bringing a wealth of experience and a comprehensive understanding of the automotive industry to his role. A proud graduate of the NADA Academy, Mike began his career in 1996 and has since gained valuable experience across nearly every facet of dealership operations. His journey has included roles as a Sales Consultant, Service Advisor, New Vehicle Manager, Used Vehicle Manager, General Sales Manager, and General Manager.
With his extensive background, Mike is uniquely qualified to speak on the intricacies of the used vehicle market. His passion for continuous learning, coupled with his commitment to networking with industry experts, ensures his insights are always current and relevant. He has a proven track record of success and a deep knowledge of the strategies required to thrive in a competitive environment. Mike’s dedication extends beyond his own success, as he is also passionate about mentoring the new generation of automotive professionals, helping them navigate their careers with the same level of excellence and dedication.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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