Men vs. women: 28 surprising marketing facts, according to iMediaConnection.
For digital marketers, understanding the differences between how men and women shop, browse, and engage online is a no brainer. And although the gender lines are blurring, there are still plenty of signs that our chromosomes can provide valuable targeting information from mobile shopping to social networking. Here’s a list of new digital stats — among other tid bits of interesting information — that are breaking stereotypes as well as a few that prove some things will never change.
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