IRVINE, Calif. — Mazda North American Operations (MNAO) today reported August U.S. sales of 22,234 vehicles, representing a decrease of 1.8 percent (5.4 percent DSR) versus last year. Year-to-date sales through August are up 11.8 percent (11.3 percent DSR) versus last year, with 185,349 vehicles sold.
Key August sales notes:
- Mazda CX-5 continues to exceed expectations, posting a best ever sales number of 4,665 units in the month of August. Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch. Increased production volumes are now starting to match supply with demand.
- Mazda3 saw its best August sales result since 2009, with 11,120 sales.
- Excluding the CARS (“Cash for Clunkers”) program, August of 2012 was the best-ever August for Mazda3.
- Vehicles equipped with Mazda’s revolutionary SKYACTIV TECHNOLOGY accounted for 63.0 percent of the company’s total sales during the month of August.
- Mazda3, with SKYACTIV TECHNOLOGY, accounted for 85.0 percent of all Mazda3 sales in August.
Mazda Motor de Mexico (MMdM) reported August sales of 1,994 vehicles, down 30.0 percent versus August of last year.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.
| Month-To-Date | Year-To-Date | ||||||||||||||
| Aug | Aug | % | % MTD | Aug | Aug | % | % YTD | ||||||||
| 2012 | 2011 | Change | DSR | 2012 | 2011 | Change | DSR | ||||||||
| Mazda2 | 917 | 1,387 | (33.9)% | (36.3)% | 11,973 | 9,899 | 21.0% | 20.4% | |||||||
| Mazda3 | 11,120 | 9,424 | 18.0% | 13.6% | 79,674 | 70,256 | 13.4% | 12.9% | |||||||
| Mazda5 | 922 | 1,326 | (30.5)% | (33.0)% | 8,861 | 14,293 | (38.0)% | (38.3)% | |||||||
| Mazda6 | 1,592 | 2,636 | (39.6)% | (41.8)% | 28,250 | 20,751 | 36.1% | 35.5% | |||||||
| MX-5 Miata | 560 | 600 | (6.7)% | (10.1)% | 4,576 | 4,254 | 7.6% | 7.0% | |||||||
| RX-8 | – | 82 | (100.0)% | (100.0)% | 80 | 626 | (87.2)% | (87.3)% | |||||||
| CX-5 | 4,665 | – | N/A | N/A | 24,904 | – | N/A | N/A | |||||||
| CX-7 | 204 | 4,188 | (95.1)% | (95.3)% | 11,187 | 22,926 | (51.2)% | (51.4)% | |||||||
| CX-9 | 2,252 | 2,708 | (16.8)% | (19.9)% | 15,339 | 20,887 | (26.6)% | (26.9)% | |||||||
| Tribute | 2 | 281 | (99.3)% | (99.3)% | 505 | 1,902 | (73.4)% | (73.6)% | |||||||
| Total Vehicles | |||||||||||||||
| CARS | 15,111 | 15,455 | (2.2)% | (5.8)% | 133,414 | 120,079 | 11.1% | 10.6% | |||||||
| TRUCKS | 7,123 | 7,177 | (0.8)% | (4.4)% | 51,935 | 45,715 | 13.6% | 13.1% | |||||||
| TOTAL | 22,234 | 22,632 | (1.8)% | (5.4)% | 185,349 | 165,794 | 11.8% | 11.3% | |||||||
| MEMO: | |||||||||||||||
| IMPORT CAR | 13,519 | 12,819 | 5.5% | 105,164 | 99,328 | 5.9% | |||||||||
| IMPORT TRUCK | 7,121 | 6,896 | 4,400 | 3.3% | 51,430 | 43,813 | 17.4% | ||||||||
| IMPORT TOTAL | 20,640 | 19,715 | 4.7% | 156,594 | 143,141 | 9.4% | |||||||||
| DOMESTIC CAR | 1,592 | 2,636 | (39.6)% | 28,250 | 20,751 | 36.1% | |||||||||
| DOMESTIC TRUCK | 2 | 281 | (99.3)% | 505 | 1,902 | (73.4)% | |||||||||
| DOMESTIC TOTALS | 1,594 | 2,917 | (45.4)% | 28,755 | 22,653 | 26.9% | |||||||||
| Selling Days | 27 | 26 | 207 | 206 | |||||||||||
SOURCE Mazda North American Operations