Matthew Davis
Matthew Davis, CMO of TradePending will be hosting two insightful sessions at Digital Dealer Conference & Expo 2025! First, he’ll have a 20-minute talk at the DealerTech Live stage on the Expo Hall floor titled: “Because Everyone Loves Filling Out 37 Forms to Get an Answer.” Then his 25-minute session later in the day is titled “Everything You Always Wanted to Know About Video, But Were Afraid to Ask”
Because Everyone Loves Filling Out 37 Forms to Get an Answer
What’s the right website experience for your customers? Something quick with just a few questions, or something lengthier that takes much more time? That’s a trick question because websites need to cater to buyers at all stages of buying, as well as returning customers looking for service.
This session digs deep into customer research to explore the real data behind why people visit a dealer’s website, and how to craft the right technology stack to help the quick browsers get what they need and fast, while helping the more motivated buyers go deeper and do more research.
Key Takeaways:
- Explore the stats on why people visit dealer’s websites and how that should inform your layout
- Understand key elements of a website’s tech stack to let buyers follow the journey their own, and not be forced into the wrong approach
- Review when it makes sense to have similar tools co-existing together vs. picking a single one
Everything You Always Wanted to Know About Video, But Were Afraid to Ask
In a world of autoresponders, canned emails, automated texts, and scripted voicemails, using video in the car buying process is such a different experience that it grabs your customers’ attention.
If you want to stand out in 2025, and you want to surprise and delight your customers, start doing video right now.
This session will cover the data that makes the case for video in both sales and service, the various alternatives you can choose from, everything from your own phone to purpose-built software.
This session will explore tons of best practices, everything from how to get started, which videos to prioritize first, and how to advance beyond the basics.
Key Takeaways:
- Learn the impact of video on increasing both sales appointments and additional repairs approvals
- Explore over 20 best practices and examples of great videos for both sales and service
- Understand the various options and tools available for “doing video” at a dealership
About Matthew Davis
Matthew serves as the Chief Marketing Officer for TradePending, an automotive software company. He’s spent his career as an entrepreneur, salesman and marketer at startups and large companies, including everything from a window cleaning business to mobile apps to ad tech, and now the automotive industry.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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