Today, more consumers are researching cars online before ever stepping onto a dealer’s lot, significantly cutting down on the time spent at dealerships.
In a recent Accenture survey of 10,000 automotive consumers, 62% said they researched their vehicle purchase online before contacting a dealer, while only 7% said they did not use the Internet.
As websites become the primary method consumers use to evaluate dealership inventory, an excellent site design is no longer a luxury. It is essential.
The creation of a great dealership web presence begins with an honest discussion:
- How does your site compare with the competition?
- Can users effectively engage with the content?
- Are there enticing visuals?
- Overall, what is being done well, and what could be done differently?
Here’s how to improve website design and content.
Click below to read the full article:
WardsAuto