How to Teach Your CRM to Think – and Learn from Big Data, from CMSWire.
The problem with big data is, well, it’s big.
Even with the best CRM to record and organize every interaction with your customer, if you don’t know how to leverage that data, you could risk damaging the customer experience, and leaving money on the table.
But what if your CRM could take all of that data, extract exactly the information you need, and make recommendations to not only give the best possible solution to a service question, but empower sales staff to upsell and cross-sell with confidence? In short: What if your CRM could think?
Sounds like a tall order, but Guy Mounier, CEO of CustomerMatrix, says his company’s new enterprise cognitive system, Cognitive Intelligence Engine for CRM, does just that.