How to create and analyze Facebook reports, according to Search Engine Watch.
Facebook users log on a lot and spend a significant amount of time each session, which means lots of ad impressions, translating to very big (impressions) numbers and very small (CTR) numbers for Facebook advertisers.
Here we explore the different types of Facebook reports to identify key data in a sea of numbers, what type(s) of ads each report is best used for, and Excel pivot table settings to create meaningful, beautiful reports fast.
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