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High-tech gadgets call for dealership help desks

Published: December 22, 2014

img_technologyHigh-tech gadgets call for dealership help desks, from The Detroit News.

Donna Higley often talks to her new high-tech Lexus.

“I’ll be in a parking lot and it will warn me of something ahead and I’ll say, ‘Yes, yes, I know,’ ” said Higley, 74.

She didn’t do that with previous cars.

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But like lots of new vehicles, Higley’s 2014 Lexus ES 350 is loaded with devices that can be paired with smartphones to do everything from providing directions to a restaurant to rolling up the car’s windows from miles away.

Those features, however, have gotten so complex that some dealerships — the Dallas area’s Park Place Lexus among them — have set up full-time help desks to help baffled owners figure them out.

“There’s nothing worse than paying a bunch of money for a new car that has all these features you can’t use,” said Jordan Case, president of Park Place.

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